One of the best books that I read recently was The Answer, by John Assaraf and Murray Smith. The book, in reality, is two books within one. John Assaraf writes the first half of the book with a focus on the laws of attraction, gestation, and action. The second half of the book is written by Murray Smith with a focus on what it takes to build a business.
The two points of focus could not be more opposite. However, they flow together in such a succinct manner that you realize, you cannot have one without the other. The focus of this piece will center on the first half of the book written by Assaraf.
Three Laws to Guide You
You’ve heard the old expression “I’ll believe it when I see it.” But that’s not really how it is. The truth is more like this: You’ll see it when you believe it. In a very real, concrete sense, your beliefs don’t simply reflect your reality, they create your reality—and that applies to the reality of success in life, your career, or your business.
You have to get good at creating the idea of what you want with great precision. Practice creating the thoughts that will serve you best. A vaguely formed, ambiguous idea will never sprout or take root.
There are three Laws to understand, which form the basis of helping you to find Your Answer;
- Law of Attraction – this principle means that you no longer have the luxury of blaming other people or external circumstances for the things that happen in your life. Instead, you realize that you have far more capacity to create the events and circumstances in your life. The most crucial concept that lies at the heart of this law is the ability to focus.
- Law of Gestation – complements the Law of Attraction as there needs to be a set incubation or specific period where an idea needs to establish itself before it can unfold from blueprint into a fully realized physical form.
- Law of Action – the Law of Attraction cannot work effectively unless you do You cannot wish or think your idea into success; you must take the necessary steps to act to make it a reality.
Think of these three Laws as: Be purposeful, Be patient, and Be active.
Inside Your Mind
The Laws of Attraction, Gestation, and Action all work within your conscious and unconscious mind.
- Your conscious mind is what you use to define, articulate, and set goals.
- Your non-conscious mind follows through with all the dozens, hundreds, or millions of actions necessary to achieve those goals.
The way to strengthen the inner workings of your mind is to put complete faith and trust in it, and at the same time resist the temptation to attach meaning or interpret what you are sensing. I like to refer to this as the inability to run from your true calling whatever that may be.
By the time you’re seventeen years old, you’ve heard “No, you can’t,” an average of 150,000 times. You’ve heard “Yes, you can,” about 5,000 times. That’s thirty no’s for every yes. That makes for a powerful belief of “I can’t.”
One of the biggest obstacles to a person achieving their goal is their belief that the goal is achievable. It has little to do with external conditions or factors. If you don’t believe it will happen, it is almost guaranteed that it won’t.
You cannot achieve a goal that you do not believe you can achieve. Those beliefs live in that part of the brain that is running the show, even though we typically are not aware of it.
How Do You Build Your Mental Muscle?
Setting goals is a conscious exercise; achieving goals is a nonconscious exercise. To achieve our goals, to create and build our dream life, career, or business, we need to become an expert at using both parts of our brain.
Utilizing both the conscious and unconscious we often need to “feel the fear, and do it anyway,” which is more than a mantra. It is a way to learn how to recognize feelings that are not in our comfort zone and use them to move forward instead of reacting protectively to them. We need to interpret them as a sign that a breakthrough is in the offing rather than seeing it as a threat.
This capacity is no different from a muscle: The more you work it, the stronger it gets. When you start having doubts or an edgy feeling of nervousness about your goals, pay attention—and take control. Ask yourself, “Is this a genuine danger? Is this something that can hurt me, or is it part of my natural growth process as I achieve my goals?”
It takes about thirty days of consistently applying neural reconditioning techniques for your nonconscious brain to absorb a new orientation. The more time you give to this experience and a new way of thinking, the more quickly your new vision and supporting beliefs will become ingrained at the nonconscious level, and the more quickly your goals will take shape in the physical world of events and circumstances.
A critical but often overlooked process in this muscle-building exercise is not how long you do it, but that you do it, and do it consistently.
“Five Musts” of Major Success
In reading The Answer, I came across the following “Five Musts” of major success that Assaraf identified which I believe any of us can use on your path. I took the liberty of identifying a person that I believe exemplifies each of these musts.
- You must find something that you have a genuine interest in. (Dick Vital, college basketball broadcaster)
- You must become excellent at it. (Tom Brady, NFL quarterback)
- You must recondition your mind to believe you can have it and achieve it (Neil Armstrong, astronaut)
- You must understand how to make money at it. (Jeff Bezos, founder of Amazon)
- You must take daily action. (You)
Goals are mileposts along the road of life; purpose is the direction the road takes. Always keep in front of you the following;
- Where you need to go,
- What will get you there,
- How you’ll accomplish it;
- Why it is important t you.
“If you’re interested, you’ll do what’s convenient; if you’re committed, you’ll do whatever it takes.”